UK: Rugby World Cup Boosts Cotton Traders' Sales By 215%
The company, founded by former England rugby captains Fran Cotton and Steve Smith, saw group sales skyrocket 215 per cent year-on-year in October, based on the popularity of Cotton Traders' classic red rose England rugby shirt.
According to the company, sales have surged even further in the past two weeks as England advanced through the quarter- and semi-finals of the tournament.
"There has been a dramatic increase in sales of England shirts over the last two weeks, particularly when England beat France in the semi-finals," retail director Nick Hamblin said.
"Demand for shirts has been so high that we've even had customers in stores waiting for deliveries to arrive."
To mark the team's victory on the weekend, Cotton Traders has announced it will produce 5000 special edition England rugby shirts embroidered with the words 'Rugby World Cup Winners 2003'.
The official England uniform kit is manufactured by US sportswear giant Nike.
Sportswear maker Puma has signed a deal to be the official supplier to teams belonging to the Manu Samoa Rugby Union, and has also reported good second-quarter trading....
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