Ruppe will guide the continued elevation of the footwear unit

Ruppe will guide the continued elevation of the footwear unit

Performance apparel, shoe and accessories brand Under Armour has bolstered its executive team with the appointment of former Nike executive Peter Ruppe as senior vice president of footwear.

In this position, Ruppe will guide the continued elevation of the business unit, which is one of the brand's fastest-growing, with responsibility for guiding the strategy, merchandising and development of all footwear, including men’s, women’s and youth offerings.

Ruppe will also develop the brand’s strategic vision and footwear category plan, and continue to drive commercialisation.

He most recently served as president of Alchemy Global, the first online full-service investment platform dedicated to the sports and entertainment industry, but also spent almost 25 years at sporting goods giant Nike. Here he served as vice president and general manager of global footwear categories and merchandising, VP and GM of global equipment and VP and GM of athletic training and field sports.

“Peter is one of the most respected and accomplished strategic leaders in the footwear space, with more than 25 years of unrivalled experience and success,” said Under Armour COO Kip Fulks.

“He has a commanding, entrepreneurial spirit and an eye for innovation that will be invaluable to Under Armour, as we continue to assert and expand our global leadership in footwear.”