USA: Russell Athletic Introduces Sweatless Sweats
The product, part of the Atlanta-based Russell Corporation subsidiary's Dri-Power collection, is able to pull moisture from the body and transfer it to the surface of the fabric where it can evaporate quicker.
With its 60 per cent cotton, 40 per cent polyester yarn make-up, the product boasts a comfortable feel comparable to regular sweatshirts and sweat pants.
"This is the type of innovation that changes the industry landscape, reinvents the category, and serves as a catalyst for our brand's future growth," Russell Athletic vice-president of marketing Rod McGeachy said.
The Sweatless Sweats range, to reach the market in autumn 2004, will consist of hooded, crewneck and quarter-zip sweatshirts, as well as sweat pants.
Companies: Russell Corporation
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