The Accord on Fire and Building Safety in Bangladesh has filled a number of key roles in its leadership team in what is described as a "major development" that will help the group move forward in its goals to improve conditions for garment workers.

Brad Loewen has been named as chief safety inspector, Alan Roberts as executive director of international operations and Rob Wayss as executive director of Bangladesh operations.

All three will start work within the next seven weeks.

"The quality of candidates has meant that we have been able to bring an incredible depth of experience to these key roles," said Sean Ansett, the Accord's interim executive director.

"The appointments provide the Accord with strong leadership to move forward quickly on the vital work of factory inspections and remediation."

Loewen's appointment as chief safety inspector is key to establishing and applying safety standards to all factories that supply to Accord member brands. He joins from the City of Winnipeg where he is administrator of commercial plan examination and inspections.

Roberts, meanwhile, will take up an international role, setting up the Accord's head office, raising funds and enlisting new signatories. He will be the first point of contact for the Accord. Roberts is the former chair of the Ethical Trading Initiative (ETI), and has also worked in corporate social responsibility and supply chain roles across companies such as Pentland Group, Speedo, Otto UK, Burberry and Littlewoods. He is currently associate director of ethical trade at sustainability consultancy Sancroft International.

Wayss will be based in Bangladesh, where he will liaise closely with local organisations, train the Accord's local teams, work closely with the chief safety inspector, and be a link to garment workers. He joins from the ILO where he is chief technical advisor in Bangladesh.

Separately, the Accord - which has so far been signed by more than 90 mostly-European brands and retailers - has also unveiled its new website and social media launch to take its message to new audiences.

As well as information relating to the structure and membership of the Accord, the new website provides sections on signatories and the factories covered by the agreement. The Twitter account (@bangaccord) will help disseminate messages.