UK: Sainsbury's extends Gok Wan partnership
Sainsbury's has extended its partnership with TV fashion stylist Gok Wan for another year as its Gok for Tu range was the retailer's most successful clothing collaboration.
Wan will design a further five clothing ranges, including an autumn and winter ranges. Gok's fifth collection, which includes 35 pieces ranging from GBP20 (US$32.11) for a top to GBP65 for a trench coat, is available in over 200 Sainsbury's stores.
The winter range, which features classic separates and Christmas party dresses, will be available in stores from November.
James Brown, head of clothing at Sainsbury's said: "The Gok collection really complements our Tu womenswear offer, helping to drive awareness of the wider Sainsbury's clothing range."
Last week, the retailer booked a 4.3% rise in second-quarter sales as its clothing business continues to grow fast than its food division.
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