Sainsbury's launches Tu clothing website
The new online store includes womenswear, menswear and childrenswear
UK retail group Sainsbury's is to launch a website for its Tu clothing range, providing access to the collection nationwide.
At present, the Tu clothing line is available in around 400 Sainsbury’s stores, with the full range only available in 160 stores.
The new online store includes womenswear, menswear and childrenswear, available for next day delivery, standard delivery and click and collect. 710 stores will offer click and collect, including 112 convenience stores.
"This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand," said Sainsbury’s director of online, Robbie Feather.
"Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site."
Tu clothing sales grew to GBP800m (US$1.2bn) earlier this year and, according to Kantar Worldpanel Data, Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and tenth largest by value.
The retailer has launched 19 collections with designer Gok Wan, increasing market share and driving double-digit sales growth.
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