UK: Sainsbury's signs two-year Gok Wan deal
Gok Wan's first Tu collection launched in October 2011
Sainsbury's has extended its partnership with TV fashion stylist Gok Wan for another two years as it reveals its clothing business is growing at around 10% year-on-year.
Under the new deal, Wan will direct a further 12 collections for women under the Gok for Tu brand. His first launched in October 2011 and his most recent will launch tomorrow (25 February).
"The Gok for Tu collections have played an important part in the success of our clothing business," said James Brown, Sainsbury's clothing director. "Our partnership with Gok works because we share a passion for producing clothes which make women feel great. He works closely with our in-house team of designers on every detail, from the sketches, fabric, sourcing and manufacturing."
Last month, Sainsbury's achieved "record" levels of market share for its general merchandise and clothing business over the Christmas period, but reported flat like-for-like group sales.
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