UK: Sainsbury's To Launch Cut-Price Clothing Range
Supermarket giant Sainsbury's on Monday announced plans to launch its own cut-price fashion range as it looks to cash in on the lucrative value-price clothing market.
The retailer will next month introduce a Jeff & Co Essentials line - a discount line of its Jeff & Co apparel - into 17 stores and plans to extend the range to a further 12 shops by the end of 2002.
Among the garments featured under the Essentials tag will be a three-pack of T-shirts for £12, shirts for £6 and Chinos for £14. Sainsbury's hopes the move will quickly see it win a slice of the £4.4 billion value-priced clothing market.
Sainsbury's commented: "Jeff & Co is more of a quality range and Essentials is more of a basic range so it will appeal to a broader spectrum of customers."
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