US: SAS maximises Casual Male spending, resources
Big and tall men's apparel retailer Casual Male Retail Group is using software from business intelligence company SAS to boost the value of its spending on marketing and information technology and to maximise existing resources such as customer and sales data.
SAS' software is helping Casual Male drive more precise marketing, refine operations and save money.
The software will also help Casual Male determine the most profitable locations for new stores in the US, Canada and the UK, and the ideal allocation of merchandise for its more than 528 stores worldwide.
Casual Male database marketing director Geoff McGehee said: "One of Casual Male's major initiatives is to increase sales without increasing marketing dollars.
"We're achieving this through our use of SAS to segment our customer database and select customers based on lifetime value and response models".
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