US: Sassybax wins patent for bottom-shaping innovation
Amanda Kennedy, founder of Sassybax shapewear, has been granted a US patent for a knit structure developed to create gravity-defying support in leggings and underwear.
The pants, called Sassybax Leggings and Long Leg Panty, are woven with shaping cups to lift, round and separate the buttocks. Sassybax also produces a bra line that smoothes a woman's back.
The design incorporates eight distinct knitting techniques woven on customised Santoni machines that are used to manufacture seamless garments.
"Often women need to combat more than pantyline troubles; they need to fight gravity," said Kennedy.
The company estimates that intimate apparel alone is a US$9.6bn industry and growing.
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