Swiss textile technology company Schoeller has opened a new subsidiary in Tokyo to handle its Japanese sales.

With the new organisation, Schoeller Japan Inc, the company intends to increase its shares in the outdoor, motorcycling and ski wear markets and also build up the golf and leisure areas with its 3XDRY moisture management system, the self-cleaning NanoSphere technology, and the temperature regulating schoeller-PCM products.

CEO of the new company is the Hideaki Hirayama who has looked after the Japanese market for a German textile company for many years.

"With his vast experience, our CEO understands both the European and the Japanese mentality which is extraordinarily important in our increasingly global and yet still very flexible organisation," said Hans-Jürgen Hübner, CEO of Schoeller Textil AG.

Schoeller Japan will develop a marketing, training and service department for Japanese customers and will have its own showroom.