California-based school uniform supplier True Grits unveiled its B2C website recently, an ecommerce site that provides purchasing and real-time service for customers. The site, developed by Web Associates, is a significant step toward establishing the True Grits brand with educational institutions worldwide, the company said. True Grits has a diverse line of uniforms, which can now be sized and purchased online, preventing buyers from having to order a catalogue or travel to one of the company's three California locations to make a purchase.