US: Sean John in footwear licensing deal
Sportswear company Sean John is to step into the footwear market after signing a licensing agreement with 2 Feet Productions to launch a collection of casual and athletic shoes.
The line for the autumn season is aimed at men and children, and will include athletic-inspired wing tips and chukkas, boots and high tops. It will be available at Macy's and Foot Action stores from late July, and is intended to complement the existing range of Sean John apparel and accessories.
The company said 2 Feet Productions will bring its extensive experience in sales, distribution, sourcing and manufacturing to the partnership.
Sean John Announces New Footwear License Agreement
NEW YORK, Feb. 7, 2013 /PRNewswire/ -- Sportswear company Sean John launches casual and athletic footwear for the Fall 2013 season in collaboration with 2 Feet Productions.
The Fall 2013 Sean John footwear collection includes men's and children's casual, sport, and athletic styles that complement the existing range of Sean John apparel and accessories. Designed as an extension of the Sean John lifestyle built by the brand's iconic founder, Sean "Diddy" Combs, styles will include athletic-inspired wing tips and chukkas, boots and high tops.
"I'm excited to collaborate with 2 Feet Productions as our new footwear partner," says Jeff Tweedy , President of Sean John. "Their tremendous experience in design and production makes them the ideal partner for us as we enter this important market."
With over 20 years of experience, 2 Feet Productions will bring its extensive experience in sales, distribution, sourcing and manufacturing to the partnership.
Udi Avshalom , CEO of 2 Feet Productions, added "Sean John is among the most established contemporary menswear brands in the marketplace and we are thrilled to start a relationship with a company that is recognized for its quality and style. We believe this partnership will serve as a great opportunity to bring value to the Sean John customer."
The Fall 2013 Sean John footwear collection will be available at Macy's and Foot Action stores in late July.
About Sean John
Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection in 1998. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning with Holiday 2010. The Sean John product is available online at macys.com and in over 500 Macy's stores across the country, with additional doors to be added in the years ahead. Learn more atwww.seanjohn.com.
Original source: http://www.prnewswire.com/news-releases/sean-john-announces-new-footwear-license-agreement-190188191.html
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