CANADA: Sears Canada in denim deal with Buffalo International
Sears Canada has entered a strategic alliance with Buffalo International to design and manufacture Sears' line of Nevada denim-based apparel.
"As we focus on improving our merchandise offering, we are exploring relationships with best-in-class designers to help us improve the fashionability and salability of our key brands, and Buffalo represents that elevated level of product in the denim-casual category," said Sears Canada president and CEO Calvin McDonald.
"The 25-45 age range is a key segment for us to reach as we continue our transformation journey to become relevant to more Canadians coast to coast, and we expect that Buffalo's design and sourcing capability will help us attract these customers more successfully."
"Working with successful designers and organizations who can provide immediate credibility and continuity to our brands and services is a strategy we will continue to implement. Relationships like these can bring more to Canadian families than individual efforts and significantly increase the role Sears plays in the everyday lives of our customers."
The lifestyle brand will cover men's and women's apparel and be available in Sears stores from autumn 2013.
- Yuan devaluation impact mixed for garment firms
- Will Vietnam struggle with impending trade deals?
- The new age of disruption on apparel production
- Gap bullish on China growth opportunities
- China devaluation: what’s the big deal?
- US Q2 in brief: J Crew, Aeropostale, Bebe Stores
- Luen Thai to continue investment in Vietnam
- Adidas seeking to resolve shoe supplier dispute
- China market woes could hit consumer spending
- Adidas files trademark suit against Forever 21
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, and Contact Details
- Ethiopia – the emerging textile and clothing industry
- Myanmar's Garment Sector in 2015 - now with updated members' directory
- Global market review of lingerie - forecasts to 2020
- Global market review of swimwear - forecasts to 2019