Danish clothing label Second Female is automating its sales processes with a new order management solution.

The Apps4Fashion sales representative's app and the Apps4Fashion B2B webshop allow agents, sales reps and retailers direct access to the brand's full catalogue, including images, customer specific pricing, stock levels and all product details. 

Sales and exports manager Winnie Iversen said: "We are acutely aware that our growth must not become a hindrance. That could lead to bad customer experiences, should we not be able to manage our growth. We want to avoid this at all times. That's why we've spent a lot of time looking for the right solution for us."

She said that orders written in Apps4Fashion are "directly processed in our ERP system and we no longer have to first write orders on paper and then having to enter them in the system manually. This saves us a lot of time and is much more efficient."

It also gives retailers the option to place orders and access stock information 24/7 through the online B2B webshop.