Innovative textiles manufacturer Sedatex SA has unveiled a new product range treated with the Purista antimicrobial. The new fabrics will be sold throughout western Europe for sportswear and fashion. Commenting on the launch, Enrique Pich, production and technical manager at Sedatex, said: "Supplying to some of the biggest names in clothing, it is important that we consistently offer added value and outstanding quality. Incorporating this antimicrobial into our fabrics will give both our customers and retailers a significant advantage over their competitors; they can increase profit margins or simply offer better value for money, ensuring customer loyalty."