GERMANY: Seidensticker opts for Avery Dennison RFID tags
Technology firm Avery Dennison announced at the IMB Show that international shirt manufacturer Seidensticker, based in Bielefeld, Germany, has selected Avery Dennison radio frequency identification (RFID) for its labels.
Avery Dennison will supply approximately 1m RFID labels to Seidensticker in 2009, with a further 4m Seidensticker shirts being labelled with tags in 2010, a statement sent to just-style said.
It said RFID tags will eventually be used on all 13m shirts produced annually by Seidensticker under its various brands.
Tags are printed, encoded and delivered to the Seidensticker factories to be attached to the finished garments.
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