US: Selena Gomez joins Sears campaign
Author: just-style.com | 30 July 2009
Actress Selena Gomez has teamed up with Sears to inspire teens and tweens to go "back to school with style".
Gomez, who is best known for her role in the Disney Channel series, "Wizards of Waverly Place," has teamed up with Sears as part of the retailer's back to school integrated marketing campaign.
During the back-to-school campaign, Gomez will debut different Sears looks with various fashion personalities.
These include skate-style outfits, rocker styles, hip-hop styles and pop-styles.
Melanie Henson, chief marketing officer, Sears Apparel said: "For teens and tweens, fashion says a lot about their personalities - and back-to-school is a perfect time for them to define their look". Gomez will also be hosting the Sears Arrive Air Band Casting Call - to create the first-ever Sears air band, which will perform at the MTV Video Music Awards on September 13, 2009 in New York City.
Gomez said: "Music and fashion are two of the ways I really get to express myself".
Participants can enter the Sears Arrive Air Band Casting Call at www.Arrivelounge.com. Four band members have been selected and Sears will choose one more person, aged eight to 16, at the end of August.
Sectors: Apparel
View next/previous articles
30 Jul 2009 -
30 Jul 2009 -
Currently reading -
US: Selena Gomez joins Sears campaign
Related research
Company Financials Sears Holdings Corporation
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
Datamonitor Companies Report- Global Top 10 Multiline Retailers
‘Top 10 Global Multiline Retailers Report: Strategic evaluation of industry and key players’ is a business report that provides a comprehensive view of the general multiline retail industry and its top 10 companies....
Mintel’s consumer research shows some distinct shopping patterns and trends for younger vs. older moms, which suppliers and retailers should address in product selection and marketing outreach....
Related articles
There are currently no comments on this article
Be the first to comment on this article