Upscale department store group Selfridges on Thursday reported a two per cent rise in December same-store sales amid flat sales growth at its flagship store in London’s Oxford Street.

Finance director Peter Williams said its two stores in Manchester were performing well and tight stock control over Christmas meant less discounting than previous years which had helped keep margins high.

He added total sales for the 22 weeks to January 4 were up 14 per cent year-on-year as shoppers flocked to its new store in Manchester's Exchange Square.