Retailer Sears has recruited photographer Mark Seliger to provide the images for the autumn ad campaign promoting its LL Cool J clothing range.

The black-and-white images feature the rapper, along with his family, to mark the launch of his men's, juniors' and children's collection, which will be in 450 Sears stores from 7 September.

"Mark Seliger and I have been collaborating on various projects for years," said LL Cool J.

"He photographed me for his first Rolling Stone cover. Mark's photography is able to convey the heritage of the LL Cool J brand and expertly captures the collection."

The campaign will appear in the October issues of Cosmopolitan, Cosmogirl!, Seventeen, Spin and Vibe, as well as featuring on Sears' in-store signage.