Sequential Brands, which owns the William Rast and People's Liberation labels, is to acquire wheeled footwear maker Heelys for US$63.2m - a deal that overtakes a separate offer the company was considering.

Heelys in October said it would be sold to private equity firm Evergreen Group for $13.9m, but has now agreed to pay Evergreen a termination fee, which will be reimbursed by Sequential.

Under the deal announced today (10 December), Heelys will sell the entire company, which may be expanded into a global lifestyle brand. In contrast, the bid tabled by Evergreen would have led to the liquidation of Heelys.

"The Sequential transaction represents an attractive outcome and is in the best interest of Heelys stockholders," said Heelys president and CEO Tom Hansen.

"Their all-cash offer provides our stockholders with a fixed cash value and eliminates the need to proceed with the previously announced plan of dissolution."

Sequential Brands CEO Yehuda Shmidman added: "Fitting with Sequential's brand-management business model, we have identified our long-term worldwide licensing partner for the core category of footwear, and will announce the partner and the team managing the Heelys brand shortly."

Capital Southwest Venture Corp and another stockholder of the Heelys, who between them own a 35.1% stake in the company, have agreed to vote in favour of the acquisition.

The deal, which is subject to customary closing conditions, is expected to close in the first quarter of 2013.

Earlier this year, Sequential Brands made its first move into the action sports sector after agreeing an $8.6m deal to buy the DVS brand from DVS Shoe Company.