Service station group Welcome Break has begun selling cut-price Levi Strauss clothing at its motorway outlets, The Express has reported.

The company, which is selling two styles of T-shirt for £6.99 each and jackets for £19.99 each, said it had bought a large stock of Levi's apparel from Germany.

The products normally retail for £24.99 and £69.99 respectively, the newspaper said.

Despite the hefty discounts, Welcome Break said it was allowed to bypass Levi Strauss in purchasing the goods since its supplier was based in the EU.

"It is customer choice if they want to buy in our location where they can get a special deal or go to an outlet with a broader choice," Welcome Break CEO George Charters said.