Luxury goods maker Tommy Hilfiger Corp has named Lynn Shanahan as group president of the US wholesale division at its Tommy Hilfiger USA division.

Shanahan, who has been with the company for 13 years, was previously responsible for licensing, strategy, new business acquisition, and e-commerce.

In her new role, she will have overall responsibility for the US wholesale business, including sales, merchandising, marketing, design, production and strategy. She will also continue to oversee the US licensed businesses.

David Dyer, president and chief executive officer said: "Lynn has a proven track record of consistently growing businesses and developing talented people.

"By giving her the talent and tools needed to address the wholesale businesses, we've taken an important step in executing the revitalisation strategies we have underway."
  
The company also announced that Bob Rosenblatt, who recently joined the
company as chief operating officer, will also take on the responsibility for global sourcing and production, US retail and international licensing.