JAPAN: Shirt dresses taking the market by storm

By | 4 September 2007

As Japan endures one of its hottest summers on record, shirt dresses have become a hit, gaining from the momentum of one-piece dresses that began a few seasons ago.

Light and versatile, droves of both young and older women are snapping up shirt dresses and making them as ubiquitous as fleeces in winter.

The shirt dresses, essentially long shirts or blouses with a casual look, are made out of cotton, denim, and other natural materials, while others feature a feminine chiffon fabric with lace, frills, puffed sleeves, and ribbons. The patterns most commonly seen are stripes, flowers, polka dots, and checks.

By Michael Fitzpatrick.

Sectors: Apparel, Retail

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JAPAN: Shirt dresses taking the market by storm

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