London-based shirt maker Charles Tyrwhitt has expanded into India through its relationship with super premium lifestyle retailer The Collective Store.

Launched last month in Mumbai by Madura Garments Lifestyle Retail (part of the Aditya Birla Group), The Collective is the anchor store at the Palladium - which is described as India's "first and only luxury destination."

Charles Tyrwhitt is one of the luxury men's wear brands being stocked in the store.

The company, which sells to over 77 countries worldwide, says it is planning further expansion in India in April 2010.

Charles Tyrwhitt has also made huge in-roads into the German market, with mail order and internet sales up 52% year-on-year.