US: Shoppers out in record numbers for Black Friday weekend
A record 247m shoppers visited US stores and websites over Black Friday weekend, up from 226m last year, according to the National Retail Federation (NRF).
The NRF said the average holiday shopper spent US$423 this weekend, up from $398m last year, with total spending reaching an estimated $59.1bn.
Some 57.7% of shoppers bought clothing and clothing accessories over the weekend, with 53.5% visiting department stores, and 29% visiting clothing stores.
Approximately 40.7% of total weekend spending was done online, up from 37.8% last year, with the average consumer spending $172.42 online.
"From green beans to great deals, millions of Americans found time this Thanksgiving to make the most of retailers' promotions and enjoy a special family holiday," said NRF president and CEO Matthew Shay.
"To keep their customers excited about holiday shopping, retailers will continue to offer attractive promotions through December, and provide strong consumer value with low prices, enhanced mobile and online offerings, and unique product assortment."
ShopperTrak data said that retail foot traffic rose 3.5% to more than 307.67 store visits, but said retail sales declined 1.8%, with shoppers spending an estimated total of US$11.2bn on Friday.
"Black Friday continues to be an important day in retail," said Bill Martin, ShopperTrak founder. "This year, though, more retailers than last year began their 'doorbuster' deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that's usually meant for Friday."
Retail Metrics president Ken Perkins said the softer sales growth reported by ShopperTrak this year may be due to "pre-Black Friday sales early in November," which was likely to have pulled some sales forward.
"A number of retailers started offering Black Friday prices online at the start of last week, which also probably had the effect of pulling forward some sales. Earlier Thanksgiving night openings syphoned sales away from Black Friday into what is now being called Gray Thursday.
"Additionally, more consumers are shopping online on Black Friday as early deals were widely available. Online retailers sent customers an average of 5.9 promotional emails in the 7 days prior to Black Friday in a concerted effort to generate sales and gain share from brick and mortar stores."
He said discounts this year looked comparable with last year, so added promotions were not as prevalent.
"'Door Busters' were not as prevalent, especially in apparel stores. Abercrombie and American Eagle, for instance, ran 40% off entire store events that may have taken away from urgency to get into stores for early morning deals," said Perkins.
According to Perkins, retailers such as Macy's, Kohl's, Express, Urban Outfitters, American Eagle, Abercrombie & Fitch, Target, Gap and Sears all got off to very strong starts, with Macy's, Express, American Eagle, Wal-Mart and Kohl's all looking to carry strong sales traffic from Friday into Saturday.
Teen apparel retailer American Eagle Outfitters has posted a 29.5% decline in first-quarter net profit, after cooler weather dampened demand for its seasonal merchandise....
Department store operator Kohl's has reported a 4% decline in first-quarter net profit because of lower-than-expected sales....
US department store retailer Macy's has today (15 May) booked a 19.9% increase in first-quarter profit on solid sales, despite the negative impact of unseasonably cool weather and weakened demand....
Omaha-based investment firm Waitt Company has acquired the Judith Leiber, Adrienne Vittadini and Taryn Rose brands as part of a co-investment with brand development company Authentic Brands Group....
Women's wear retailer Cache has appointed Arnold Cohen to the post of executive vice president and chief marketing officer....
US fashion brand Guess Inc has appointed Hillary Super as senior vice president and general merchandise manager....
The Guatemalan government has agreed to enforce its labour laws - finally resolving a complaint filed in 2008 by the US government under the Dominican Republic-Central America Free Trade Agreement (DR...
American Eagle Outfitters has appointed Kitty Yung as executive vice president of Asia Pacific, and has promoted Simon Nankervis as senior vice president of Americas and global country licensing....
- Sustainable fibres, finishes and processes at ITMA
- Freeing up working capital in the supply chain
- Five ways to tackle market and demand volatility
- ‘Fixing Fashion’ one stitch at a time
- Why China 5-year plan won't change garment-making
- Uniqlo under fire again for China worker abuses
- German sustainable textile scheme heads to Vietnam
- 3D tool uses product data to shake up shopping
- Fast Retailing in deal for laser treated garments
- PETA calls for wool boycott on “gruesome” exposé
- Wearable technology: The future market potential for smart garments and e-textiles
- Practical Brand Sourcing Strategy
- Statistics: Trends in Global and Regional Man-made Fibre Production - 2015
- Trade and Trade Policy: The World’s Leading Clothing Exporters and Key Markets 2015
- Myanmar's Garment Sector in 2015 - now with updated members' directory