Shops are having to accept tighter control from mall owners and administration companies if they want to assure a place in shopping centres. The trend has already proved successful in the USA. In Denmark it can be seen in the new big shopping centre in Århus city centre, Bruun's Galleri, which should open in September 2003, if the local planning permission is granted. A large part of the rental contracts in the 29,500 sq m shopping area have already been negotiated.