Simone Perele lingerie has grown 40 per cent in a year, with a turnover of A$8.6m in 1999-2000 and a projected A$12m for 2000-2001. Simone Perele also produces a lower-priced range called First, which is to be marketed through Myer-Grace Bros stores from this week. The First line will not be manufactured in Australia, as the Perele label items are, but in subsidiaries in lower-cost areas such as Morocco.