Retailer Edinburgh Woollen Mill (EWM) has named group commercial director Steve Simpson as managing director of its Peacocks discount fashion chain.

Simpson will retain his position at EWM, a spokesperson told just-style today (11 December).

EWM bought Peacocks out of administration in February last year, in a move that protected 6,000 jobs.

Last month, the Scottish retailer revealed it intends to open 100 stores over the next 18 months as it ramps up the chain's growth.

The plans came as the company more than doubled its pre-tax profit to GBP56.7m (US$91.6m) during the year ending 2 March, while turnover jumped 130.7% to GBP566.7m from GBP245.7m.