USA: Skechers Footwear Does It Again With Britney Spears
Footwear brand Skechers USA Inc (NYSE:SKX) has signed a marketing agreement with pop star Britney Spears. Under the 18-month agreement, Skechers will have exclusive rights to international print advertising for footwear. Skechers has a full line of footwear for men, women, and kids; and, the Britney Spears advertising campaigns are designed to promote its products to teen girls in all of the countries and territories where the brand is distributed outside the United States. The partnership signifies the first business relationship between Spears and the footwear company. Financial terms of the deal were not disclosed. "We've been watching and supporting Britney's career since her first album was released. As we continue to build our brand internationally, we think that Britney will be key to enhancing Skechers' identity across Europe, Asia and the world," stated Robert Greenberg, company CEO and chairman of the board. Skechers USA Inc, a Manhattan Beach-based company, designs, develops and marketing lifestyle footwear for men, women, and children. The company offers a balanced assortment of basic and fashionable merchandise available in department stores and specialty retailers, as well as directly to consumers through company-owned Skechers stores, mail order and e-commerce. The company sells its product in more than 100 countries and territories throughout the world. For further information, visit the company's Web site at
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