Skechers USA Inc today named L'Koral Industries, maker of Seven For All Mankind jeans, as the licensee for its new Michelle K branded fashion line being launched in autumn 2004.

Under the agreement, L'Koral Industries will produce a collection of trendy fashions for 24- to 36-year-old women designed to complement the Michelle K footwear line.

"There is a void in the marketplace for young contemporary lines created by female designers. Michelle K is the ideal brand to fill this void," said Faith Wall, vice president of licensing at Skechers USA.

"L'Koral, a $200 million dollar-plus company that has become one of the hottest players in the denim world with Seven For All Mankind jeans, is the company to do it with. They're experienced in the brand's target market, they produce top-quality product, and we believe they're the ideal apparel partner to capture Michelle K's trend-setting image."