Internet-based designerwear retailer Bluefly Inc has hired Melissa Payner-Gregor, former President and CEO of Spiegel Catalog Inc, to fill a newly formed role as its president and a member of its board of directors.

As president, Payner-Gregor will be responsible for Bluefly's merchandising, marketing and e-commerce groups. She will also join Bluefly's board of directors, which has been expanded to eight members.

Payner-Gregor brings more than 23 years of retail experience to Bluefly. During her six-year tenure at Spiegel Catalog, she oversaw the catalogue, Internet and outlet stores for the $700 million fashion and home retailer.

She has also held senior executive positions with Guess? Inc, Pastille (a division of Neiman Marcus), and Henri Bendel.