Wholesale distributor of imprintable sportswear, Broder Bros, on Monday named Babbage’s computer and video game chain co-founder James McCurry as its new CEO.

The Michigan-based company, which carries T-shirts, sweatshirts, corporate casualwear and sweaters and denim, said McCurry will work closely with its president, Vincent Tyra, whose extensive experience includes having served as president of Fruit of the Loom's Retail and Activewear business.