USA: Sprite and Polo Jeans Co. Join Forces for Promotion
The idea of winning pocket change may not seem unusual, but when Sprite and Polo Jeans Co. team up, it takes on a whole new meaning.Beginning June 15, Sprite will offer people the chance to win cool, hip apparel from Polo Jeans Co. (NYSE: RL), including denim jeans with $1000 hidden in the pocket. In this national promotion running from June through September, Sprite consumers will be able to instantly win thousands of prizes by looking for messages concealed under the caps of specially marked bottles of Sprite.
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