Freeborders, provider of Collaborative Product Management (CPM) solutions for the global retail industry, has announced an agreement with SR Gent, a European apparel supplier, to implement components of the company's comprehensive CPM platform.

SR Gent will implement Freeborders' CPM Design module, the front end of the company's design-to-delivery platform. By utilizing this design and development technology, SR Gent will enhance existing design operations and communication processes, providing increased efficiencies and revenues through a reduction in development time.

SR Gent has been a key player in fashion design and manufacture for over 50 years, and is today one of the largest suppliers to Marks & Spencer under the famous St. Michael label, a brand synonymous with quality and value.

"Freeborders' CPM solution will enable us to improve productivity and profit margins by creating a more efficient operation," said Paul Bowes, IT project manager for SR Gent.

"We can now be sure that correct, current information is in the hands of the manufacturer instantly, significantly reducing costs and increasing efficiency throughout our supply chain."