Staple to design Airwalk collections

US: Staple to design Airwalk collections

Author: just-style.com | 1 December 2008

Staple Design has signed a multi-year agreement to create Airwalk collections for autumn and spring which will be sold at Payless ShoeSource under the STPL 4 Airwalk brand.

The company's chief designer Jeff Staple, who is also an artist, DJ and author, will design the range.

"This collaboration with a designer of Jeff's stature and influence is tremendous for the Airwalk brand," said Bruce Pettet, president and chief executive officer of the Collective Licensing International, owner of the Airwalk brand.

"This alliance fits the brand's heritage and, more importantly, helps us continue to innovate and build the Airwalk brand with our target consumer."

The exclusive line will launch in autumn 2009 at about 400 Payless stores and Payless.com, and is expected to include 12 designs for men and women each season, selling for about $50 a pair.

Sectors: Footwear

Companies: Payless ShoeSource, Collective Licensing International