Luxury label Stella McCartney has become the first global fashion brand to support the development of wildlife-friendly fibres, textiles and raw materials in its supply chain.

As a founding corporate member of The Wildlife Friendly Enterprise Network (WFEN), the brand will actively contribute to Wildlife Friendly business practices.

The group works to help its members source products which "conserve threatened wildlife, and contribute to economic vitality in rural landscapes". It also aims to educate consumers and "create change on the ground" by providing market incentives for farmers and local communities to improve their production practices.

Stella McCartney does not use any leather or fur and has also pledged to eliminate rayon and viscose fabrics derived from ancient and endangered forests within three years.