Finnish department store operator Stockmann plans to introduce a new fashion unit to boost growth in its Lindex and Seppälä fashion chains and strengthen its affordable fashion business.

The company said today (15 June) that the fashion chain division includes all current operations of Lindex and Seppälä and will support their plans to grow internationally.

The unit will take on shared processes and support functions to enable stronger co-operation between the chains and more cost-efficient operations for both brands.

Göran Bille has been appointed as director of the fashion chain division, and will remain CEO of Lindex.

Nina Laine-Haaja continues as the CEO of Seppälä and will report to Bille. Laine-Haaja will also be a member of the Stockmann Group's management committee during the transition period until the end of 2012.

Stockmann said the new structure will bring more clarity to its two types of retail businesses: department stores and fashion stores.