Storybook Heirlooms, retailer of special occasion fashion apparel for girls, today re-introduced Just for Kids, a Halloween and apparel catalog targeting boys and girls ages 4-7 with offerings for infants to preteens as well. The 40-page catalog features a wide assortment of costumes and accessories. Parents and children can also shop the Just for Kids catalog online at

"Just for Kids puts everything kids need to outfit themselves for Halloween all in one place," said Jon Bruml, President of Storybook Heirlooms. "We also offer a variety of matching costumes for adults and infants, so the whole family can participate in the magic of Halloween together."

An assortment of make-up kits, shoes, wigs, hats and wands means that children can create their own complete look.

"With over half of the Just for Kids products designed exclusively by our in-house design staff, shoppers are sure to find costumes they won't find anywhere else" said Mr. Bruml.

About Storybook Heirlooms

Storybook Heirlooms is part of the dELiA*s Inc (Nasdaq: DLIA) portfolio of catalog and e-commerce brands. Storybook Heirlooms offers pre-teen girls and their mothers high-quality, feminine apparel ranging from casual wear to special occasion outfits and traditional ensembles. Storybook Heirlooms acquired the Just for Kids catalog from Disney in 1995 and relaunched the title in July 2000. All Just for Kids merchandise is also available online at