Shoe manufacturer The Stride Rite Corporation on Tuesday promoted the president of its children's group, Gerrald Silverman, to president of Keds, a division of The Stride Rite Corporation. In a statement, the Massachusetts-based company said Silverman brings over eight years of footwear experience to the Keds brand. Prior to his last role, he spent four years in the Keds brand as EVP, sales, finance, merchandising and operations, and two years as president, Stride Rite International.