The US retail category has lost its way and is heading for a doomsday scenario, according to re-branding company Stealing Share.

A study published by the firm, which specializes in identifying ways for companies to steal market share, concludes that the market is "in denial and disarray" with many retailers in danger of closing their doors.

"This is an urgent call to all retailers," said Tom Dougherty, president and CEO of Stealing Share. "What we see coming is the doomsday scenario for many retailers. The category seems to have lost its way. We've already seen store closings from many retailers. This study should be the fire alarm to any retailer that understands that its future is dependent on its ability to steal market share."

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Retail Study Finds Apparel Retailers Facing Extinction

GREENSBORO, N.C., March 26, 2014 /PRNewswire/ -- Stealing Share, Inc. (http://www.stealingshare.com), a rebranding company that specializes in identifying ways for companies to steal market share, has published a detailed study that examines the apparel retail market and concludes that the market is in denial and disarray with many retailers in danger of closing their doors.

Stealing Share strategists looked at a handful of sub-sets within the retail market, including luxury, discount and specialty markets, while making recommendations that will keep retailers relevant in an increasing online world.

"This is an urgent call to all retailers," said Tom Dougherty, President and CEO of Stealing Share. "What we see coming is the doomsday scenario for many retailers. The category seems to have lost its way. We've already seen store closings from many retailers. This study should be the fire alarm to any retailer that understands that its future is dependent on its ability to steal market share."

The study can be found at http://www.stealingshare.com/retail-study, and features the effects of retail history, the emergence of Amazon as a retail power and what those in the most need of help - department stores and specialty shops - can do to take back market share.

"This is a market that's struggling to find any importance with a model that will soon be extinct," added Dougherty. "That's one reason why you're seeing so many retailers closing stores. Even if the model was working, the retailers' messages are just noise, all blended together to create a cacophony that consumers are deaf to."

About Stealing Share
Stealing Share is a branding company that rebrands companies and products so they steal market share from the competition. With offices in New York City and Greensboro, N.C., Stealing Share also conducts research and provides actionable brand strategies, positioning, brand training and brand design for clients to create preference among target audiences. More information can be found at http://www.stealingshare.com or by calling 336-389-9315.

Original source: Stealing Share Inc