USA: Styleclick.com And Syrup Clothing Launch SyrupClothing.com
The new website features an online store showcasing Syrup's entire line of trendy women's clothing. Shoppers can view photos and descriptions of the clothing, and even purchase Syrup's latest fashions including dresses, skirts, tops, pants and more. Styleclick.com has created an animated mix and match interactive flash technology capability within Syrup's virtual dressing room, enabling shoppers to "try-on" clothing to create their own unique outfits. Whether looking for casual and comfortable or dressy and cutting-edge, online shoppers are able to find their style without ever entering a store! Syrup will debut new merchandise on the site prior to its arrival in retail stores, making SyrupClothing.com shoppers among the first to preview and own Syrup's newest styles.
SyrupClothing.com is empowered by Styleclick.com's proprietary online product distribution, merchandising, and electronic commerce technology. In addition to building and operating Syrup's dedicated electronic commerce Web site, Styleclick.com will continue its online distribution services to Syrup, distributing branded merchandise to multiple point-of-purchase shopping destinations among its network of Internet sites which includes America Online, Excite, iVillage, Women.com, and more.
In addition to shopping for Syrup's most recent fashion trends, the site also features a nationwide store locator, enabling Web-users to find retail stores that carry Syrup Clothing. Check out the latest Syrup news from celebrities who love wearing Syrup, to features in fashion magazines, and even clips of Syrup's television coverage. Visitors to the site can also read more about Syrup Clothing, contact the company, and enter monthly contests.
"We're pleased to expand our scope of business services to Syrup to include its new co-branded Web site," said Maurizio Vecchione. "We're proud that Syrup has selected us to represent the brand's online initiatives. We look forward to working with the Syrup team to integrate the brand's on and off-line initiatives and expand sales and distribution to a wide consumer market."
"Styleclick has consistently proven to be the industry leader in Web-based brand initiatives," said David White, president of Syrup Clothing Company. "We are thrilled with our new Web site and with the unlimited online distribution opportunities that will help our business continue to grow. We believe this site will be the one of the best in the fashion industry."
Styleclick.com is a leading provider of comprehensive Internet-based merchandising, sales and services including Web site design, development, content management, real-time online merchandising, cataloguing, and customer acquisition. Utilizing relationships with heavily trafficked online shopping destinations such as America Online, Excite, iVillage, Women.com, and more, Styleclick.com facilitates unparalleled online product placement and consumer reach for its brand and manufacturer clients. Via its proprietary product distribution network, Styleclick.com positions its clients' merchandise directly where consumers congregate and shop online. Styleclick.com owns and operates a network of co-branded electronic commerce sites including: fashiontrip.com; TagRag.com; Pingcollectionstore.com; Freestyleusa.com; Cindystore.com; Forjoseph.com; and more.
In January, Styleclick.com, Inc and USA Networks Interactive, a division of USA Networks, Inc (Nasdaq: USAI), announced an agreement to form a new company by merging USA's Internet Shopping Network (ISN) and Styleclick.com. The new company will own and operate the combined properties of Styleclick.com Inc and ISN. These properties include ISN's FirstAuction.com, delivering over 90 categories of brand name merchandise, FirstJewelry.com, recently named one of the world's top five jewelry sites by Women's Wear Daily, and Styleclick.com's fast growing network of branded eCommerce Web sites. The new company will be named Styleclick, Inc and will represent one of the leading Internet-based merchandising, sales, and services companies by providing brand-name retail opportunities to consumers, and third-party retail services to businesses. The new company will also leverage the complementary infrastructure of USA Electronic Commerce and Services, also a division of USA Networks, Inc in the servicing, marketing, sales and fulfillment of its eCommerce platform and brands.
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