JAPAN: Sugar Cane jeans prove a hit
A Japanese denim maker has successfully launched a line of jeans and denim items that combines selvage denim and the grass-like plant common in North East Asia, sweet sorghum.
Tokyo-based Edo Ai Selvage-Denim has named the brand Sugar Cane and is importing its eco-friendly clothing to the US where they retail at US$375 per pair.
The jeans give off a sweet fragrance according to its makers that will wear off gradually after each wash. Sugar Cane brand jeans also sport "woody tufts" that help make the jeans a cult hit in Japan and elsewhere despite their high price.
By Michael Fitzpatrick
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