JAPAN: Suit Stores' New Strategy Targets Younger Customers
Men's suits have always represented an important domestic market in Japan, probably because they are status symbols for successful men. In the 1990s chains like Aoyama and Aoki International, known as "Suburban Type Men's chains", found success with a network of nationwide stores. This success was attributed mainly to the low price merchandise offered by these chains.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Trump and the apparel industry – Infographic
- $1.7bn package to boost Pakistan clothing exports
- British Brexit plans prioritise tariff-free trade
- Mexico riots hit apparel retailers and shipments
- How US border adjustment tax could affect apparel
- Cambodia clothing exports at risk from Brexit
- Apparel brands urge Bangladesh PM to address wages
- MAS Holdings planning second industrial park
- American Apparel to shutter all stores?
- Better compliance "crucial" for Bangladesh growth
- Outdoor performance apparel 2016: A broader perspective
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022