Leading eyewear maker Oakley Inc on Thursday announced the promotion of Tommy Rios to a newly created position of executive vice president.

The 32-year-old has more than 10 years' experience with Oakley and will be responsible for all aspects of the company's global sales operation. In addition, he will continue to oversee all aspects of Oakley's international business, including sales, profitability, planning and operations.

He has previously held positions as vice president of Oakley Worldwide, director of Oakley Worldwide, director of International Sales and general director of Oakley Mexico.

"I welcome Tommy as the newest member of Oakley's senior leadership team joining the ranks of president Colin Baden and chief operating officer Link Newcomb," said chief executive officer Jim Jannard.

"Tommy has done an incredible job of expanding sales in our new product categories, one of Oakley's most important initiatives and has also demonstrated his ability to respond strategically to challenging situations.

"He has been critical to the strategic expansion of our distribution and we look forward to his many contributions as we continue to grow," Jannard added.

Before joining Oakley, Rios served for five years as the general director of Fox Racing, an independent distributor of Oakley products in Mexico.