UK clothing company Supergroup has entered into an exclusive long-term franchise agreement with Reliance Brands to launch the Superdry brand in India.

"India has been one of the key territories targeted for development by SuperGroup, and this announcement follows many months of research into the long term potential of this market," said Theo Karpathios, CEO of SuperGroup's wholesale and international division.

"Reliance resonates a great synergy with our brand and lifestyle, with their vision for Superdry being closest to our own."

Meanwhile, Darshan Mehta, president and CEO of Reliance Brands, added: "Capturing elements of both preppy and street wear design with a subtle combination of vintage Americana and Japanese imagery, Superdry has given birth to a whole new genre of fashion that will find wide appeal amongst the growing numbers of aspirational Indian fashion consumers."

Supergroup has 81 standalone stores in the UK and Ireland, as well as 130 stores across mainland Europe, the US, South America, Australia and the Middle East.

Reliance Brands is part of the Reliance Industries Group, a private sector company in India. Reliance Brands' portfolio includes Diesel, Quiksilver, Steve Madden, Thomas Pink and Timberland.