Suriel named president of Charles G Bailey

US: Suriel named president of Charles G Bailey

By just-style.com | 27 June 2007

Nelson Suriel has joined Charles G Bailey, the new designer men's wear collection being offered by Ben and Isaac Greszes, as president of sales, a new post.

The collection was introduced in a limited number of stores for autumn and a full roll-out is expected for spring.

Suriel has been vice president of sales at the David Chu and LINCS by DC & Company divisions of DC Design International. Prior to that, he spent 15 years at Tallia in a variety of sales posts.

At Charles G Bailey, Suriel reports to Ben and Isaac Greszes, co-presidents of the company.

Suriel said that Charles G Bailey was sold to a select number of better specialty stores during its soft launch for autumn but for spring will be targeted to about 100 top accounts, including Saks Fifth Avenue, Neiman Marcus and members of the Forum group.

The new collection emphasises woven sport shirts but also includes knits, sweaters and some tailored clothing and dress furnishings as well. All products are being manufactured in Italy. Retail price points on wovens are expected to fall in the US$165 to $245 range.

"Tailored clothing is quite difficult, as we all know," Suriel said. "It's the more expensive luxury sportswear that the market is moving to and where stores are now excelling. Even when we do nested clothing, we will do it very young and very directional."

Isaac Greszes serves as design director of the new collection.

By Arnold J Karr.

Sectors: Apparel, Manufacturing, Retail

Companies: Charles G Bailey, Saks, Neiman Marcus