USA: Survey Reveals That Selection Is More Important Than Price
A survey conducted by Meridian Inc has revealed that shoppers are more likely to spend in a store offering a wide selection of goods, rather than a store offering discounts and price specials. Conducted at the end of the 2001 holiday season, the survey queried consumers on their actual spending , where they shopped and why. In terms of spending, the results showed that 42 per cent of consumers reported spending more during the 2000 holiday season, while only 29 per cent said they spent less.
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