Specialty retailer The Wet Seal Inc has hired Susan Powers as vice president, director of stores for the Wet Seal division.

Ms Powers has served since January 2000 as the vice president of retail store operations of BCBG Max Azria, a specialty retailer of women's clothing with over 100 stores in the US and Canada. Here she was instrumental in building brand awareness, customer loyalty, and implementing effective strategic plans and training programs to increase comparable store sales.

Prior to BCBG Max Azria, Ms Powers served as a regional director for Bath and Body Works, a division of The Limited Inc, and regional director for Garden Botanika from 1994 to 1997.