Fashion label Tadashi has appointed ex-Liz Claiborne director Lockie Andrews as its COO.

Andrews has previously served as director of new business initiatives at the Liz Claiborne brand as well as VP of business planning and development at Babystyle.

In her new role she will be responsible for finance, marketing, technology, sales, business development, production, merchandising and human resources.

"Tadashi's concept of bringing luxurious and modern eveningwear designs to women at accessible prices has potential for even greater success," she remarks.

"I look forward to a period of unprecedented growth and expansion for this unique and fresh brand."

Andrews plans to sharpen and raise the brand's profile and will work with designer, owner and president Tadashi Shoji on a new advertising campaign set to debut in spring 2007.

Tadashi was set up more than 20 years ago and is now available in more than 3,000 upscale department stores and specialty boutiques in the US. Celebrity fans include Halle Berry, Shakira, Tyra Banks and Minnie Driver.